One of the main objections we hear in relation to outsourcing customer services is brand protection, and as a marketing department, it’s one we can certainly relate to. You’ve invested everything into growing your business; you are proud of your team, reputation and culture, but you are growing rapidly. You need extra resources and support, and you know that outsourcing is a cost-effective and scalable solution.
Can you find a trusted outsourcer to provide the same excellent level of service you pride yourselves upon? One that will enhance your business culture and not stifle it?
Well, at DDC OS, we can assure you that, yes you can! We recognise that brand, tone of voice and image are an integral part of any business and that these should be reflected in any communications with both existing and potential customers.
It sounds cliché to say it, but it really is important to us that you consider us an extension of your team. This starts long before your project goes live; in fact, it begins when we first discuss how we can help you. We invest time researching and collectively discussing your business values and your approach to customer service to ensure that the team will represent those standards.
Your brand values form an essential part of our induction process. We will invite you to send a ‘Brand Ambassador’ from your business to train your new team on who you are and how you present your brand to your customers. If that isn’t possible our trainers will work with you to understand the brand, ready to engrain it in the training plan. On an ongoing basis, we actively encourage your input to help reinforce your brand personality. We have seen operational areas branded, merchandise delivered, discount programmes and team days out; there are many options for building brand ambassadors.
Here at DDC OS, we encourage you to visit your team, meet with them, chat with them, and work with them! Encouraging your internal teams to engage with your outsourcing partner is a great way to ensure your brand values are really embraced and – more importantly – understood.
For more information on how you can grow your own team of outsourced brand ambassadors, feel free to contact us.