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Market Research – Information & Consultancy Group

Data Capture
This client is a world-leading market research and market information group. A division of one of the world’s largest insight, information, and consultancy groups, it operates on a truly global scale – providing both custom and continuous research to local and multinational organisations spanning over 80 countries. The client’s UK division is a leading supplier of consumer panels, TV audience measurement, and media intelligence services.

Client Needs

As providers of purchasing information on all main grocery markets in the UK, the client required a company to collect product and pricing information from shopper till receipts, which are received in a variety of formats. With the grocery market highly dynamic in nature and consumer shopping trends ever-changing, the speed and accuracy of data capture were of paramount importance, with a real need for consistent and reliable data in quick turnaround times.

DDC OS manages approximately 2.2 million till receipts per year, with data capture accuracy maintained at a minimum level of 99% - consistently higher than industry standards.

Our Solution Summary

DDC OS has provided the client with a highly efficient and cost-effective onshore/offshore hybrid solution. UK panel members send in electronic images of receipts which are then securely transmitted to our advanced facility in Manila, where operators manually capture the required data; following a set of strict validation rules to limit the data capture to only relevant, pre-agreed information. All files are returned via FTP within a 48-hour period, with this being reduced to just 24-hours at critical reporting times.

Key Success Points

  • The hybrid solution has the flexibility to quickly cope with changes in till receipt formats and client requirements.

  • Our accuracy levels consistently hit a minimum of 99%, exceeding both industry standards and SLA.

  • The end-to-end solution is fully auditable and includes stringent quality measures and validation.

  • 50%

    The client has been able to increase the number of valid price lines of captured by and average of 50%, due to the quality of data provided.

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    DDC Outsourcing Solutions, Manton Wood Enterprise Park, Worksop S80 2RT

    DDC Outsourcing Solutions Limited – Ltd No. 2151319